Harnessing The Power of Multi-Language Adword Campaigns

Saturday, July 21st, 2007

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I would like to discuss the benefits of a multi language adwords campaign.

For a recruiment agency supplying staff from Eastern European countries and in particular Polish staff to companies in the UK. Poland has recenly become a member of the European Union and as a result Poles are legally allowed to work in any of the member states without restriction. The benefit of employing Polish or other eastern european staff is that their cost of living and consequently their wage demands are usual less than their similarly skilled colleagues from Britain.

The agency is able to harness the reach of Google in multi languages by creating ads in polish for display on Google.pl wbich connects to their multi language website. From there they could register their curriculum vitae (resume) and hopefully be matched up to positions in the UK.

Using Google’s unique world wide reach companies in one country can very easily connect to other companies or in this case potential employees from a different country.

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