The Four Benefits of Google Adwords - Number One Reach

Tuesday, July 24th, 2007

Google constantly talk about the four benefits of their Adwords programme as reach, cost, timing and flexibility, Over the course of four posts I would like to explain in detail what the four benefits are.

In this post I discuss reach.

When Google talks about reach it is talking about the huge numnber of internet users which are potentially exposed to Google or Google affiliated sites which display ads.

The most obvious place where ads are shown is on the right hand site of a search result under the sponsored links heading, but ads are also shown on other Google properties such as Froogle and the hugley popular Gmail web based email system which shows ads in contecxt to the messages you are reading.

The second area where ads are run is on the sites which use Google as their search provider. Companies such as AOL and NTL have contracted Google to supply search results and sponsored links on their main sites. These

The last area where ads are run is on third party content sites which have signed up for Google Adsense product. These sites are known as content publishers and include small scales bloggers (such as this site, see the ads at the top of the page) to large well know publications such as the New York Times. The Google system analyses the pages and displayed ad in context to the content of the web page. For example an article in the NYT about a new greener car may show ads on hybrid cars next to it.

It is estimated that 80% of the internet audience is exposed to Adwords ads in over 100 languages in countries around the world.

This is the huge reach that Adwords can bring to advertisers large or small.

In the next post I will discuss cost.

Posted in Features | No Comments »

CPM Explained

Tuesday, July 24th, 2007

CPM is an abreviation for cost per thousand impressions where M stands for the latin term for one thousand. The abreviation is a throw back to print advertising where the term meant cost per thousands of homes the publication would reach.

In a Google Adwords context it relates to site targeted advertising where you will pay a set amount for one thousand impressions of your ads on a site or type of site your select during ad creation, as opposed to pay per click advertising when an advertiser only pays when the ad is clicked upon.

CPM ads can be text ads, image ads or click to play video ads, and they are generally used when a company is trying to build brand awareness. An example of this could be a car company who has released a new model and they want to pay for repeated image ads to be displayed on a leading car review site which runs adsense advertising.

I hope that clears up any questions on what CPM or cost per impression is.

Posted in How To | No Comments »