Click Fraud Blog
What is Click Through Rate?
July 26th, 2007
Click through rate or CTR is a metric used within an Adwods campaign to show how effective an ad is. CTR is defined in the following manner
numbers of clicks / number of impressions as a percentage
For example if your ad has 44 clicks and has been displayed 2500 time on Google and it’s associated properties then your CTR is 0.02%
The higher the CTR rate, the better performing your ad is.
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Posted in Features |
July 26th, 2007