Click Fraud Blog
The Four Benefits of Google Adwords - Number Three Timing
July 27th, 2007
Google constantly talk about the four benefits of their Adwords programme as reach, cost, timing and flexibility, Over the course of four posts I would like to explain in detail what the four benefits are.
In this post I discuss timing.
The timing benefit of Adwords is that ads are displayed when people are actively searhcing or browing for content related to the ads.
As an example if someone is searching for blue widgets and an ad is being run against those keywords, the message will be displayed to the potential customer at the right place at the right time. This greatly increases the chances of a sales conversion.
When compared to offline advertising such as newspapers, there is no way to engage an audience at the crucial time when they are making purchase decisions.
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Posted in Features |
July 27th, 2007