New product to monitor your trademark in Adwords

Sunday, July 15th, 2007

I stumbled across a product new to me which adds an interesting dimension to the monitoring of large companies trademarks in Adwords ads.

The protection of trademarked items in Adwords is a hot topic. This was highlighted by a major legal battle between Geico and Google where Geico claimed that Google was infringeing trademarked items by allowing other companies to bid on the word trademark Geico and Geico Direct.

Geico is a well respected car insurance company supplying policies to public sector emloyees in the US. It found that other insurnace companies were bidding on it’s trademarks and as a result taking business from them.

They took the case to court in an effort to sue Google for their losses.

Google won the case, but in the aftermath of this, new trademark infringement policies were put in place. If you find someone running ads which are not approved by you as the trademark holder you must notify Google, the ad will be reviewed and pulled if applicable.

The new system from AdsGooRoo automatically scans ads for your trademarked item and produces daily reports and even automated reporting to Google of the problem.

The blurb from their site states:

AdGooroo Tademark Monitoring(TM) finds those advertisers who are bidding on or incorporating your trademarks in their ad copy. Daily alerts, executive summaries and eauotmated complaint forms save your time and mony. Protecing your company’s brand name has never been easier.

If your are interested in protecting your trademarks in Adwords, why not check out their product at www.adgooroo.com

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Look ‘n’ Feel

Wednesday, July 4th, 2007

We are currently upgrading the look and feel of our blog, please bear with us.

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Google Radio Ads

Wednesday, July 4th, 2007

Google are currently in the test phase of an extension to the Adwords system. The new system is Google for Radio Ads.

A group of users from the United States have been selected to participate in the user test phase to iron out any problems before a wider beta test programme is rolled out.

Details are scare at the moment, but Radio ads are controlled from the usual adwords account, where ads are created and distributed with metrics on how the ad is performing. Users target their ads by selecting appropriate radio stations for their ads to run on. Information on whether Google provide voice talent is unknown at the moment, but I will monitor the programme and report back as it matures.

This new phase of Google’s expanions is powered by the aquisition of a company called dMarc Advertising who’s platform to place radio ads and the technology for them to be broadcast was already at an advanced stage.

My opinion on this is that Adwords is developing into a multi media advertising solution. Added to Google Print Ads I can see companies turning to their Adwords account as their first stop for all advertising needs.

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