Click Fraud Blog
Google’s Invalid Click Detection System Confirmed
September 11th, 2007
I was very pleased to see that the Google invalid click detection system had intercepted some suspicious activity on my adwords account.
I was running a campaign to drive traffic to this site, in particular to advertise our consultancy services and a number of low quality clicks were captured by my click fraud monitoring software.
I was repeatedly clicked by the same IP address over a period of a few minutes. I took this information and matched it back to my adwords campaign and not only had I not been charged for the clicks, but they had not been registered on my account.
I am very pleased with the outcome, but the lack of visibility of this information is still a concern. Why should I be using third party products to prove Google is catching low quality (or even fraudulent clicks).
I intend to leave the monitoring in place and ensure all future invalid clicks are not registered and to capture evidence on attacks not catered for by the Google algorithm.
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Tags: Invalid Clicks
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