Click Fraud Blog
BlogRush Impression Fraud
September 21st, 2007
BlogRush a new blog syndication service has just opened it’s doors and already nefarious users have found a loop hole and are using impression fraud techniques to generate traffic to made for ads sites. MFA sites are suspected to be creating a large portion of click fraud on the content networks.
Blogrush is a reciprocal advertising platform for bloggers. For every load of my blog pages, the feed of other burners is displayed on the widget (check out the widget to the right of my posts), this in turn allows my feed to be shown on other bloggers BlogRush. This reciprocal advertising should hopefully generate traffic.
BlogRush have been forced to manually vet every new blog in the hope of sifting out low quality MFA sites. Let hope the manipulative few will not spoil what looks like a quality blogging tool.
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Tags: impression fraud
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