Archive for December 10th, 2007

Anchor Intelligence Causes a Stir at Techcrunch

Monday, December 10th, 2007

A-List blog Techcrunch has published details about a Palo Alto Click fraud company called Anchor Intelligence.

Their offering is one of the increasing number of tools aimed at the PPC supplier rather than an end user in an effort to stop click fraud at source.

Techcrunch is a blog about Web 2.0 startups and in particular the site discusses venture capital funding.

The story is fairly run of the mill, the thing which makes me comment on it are the comments by the Techcrunch readers. There is some pretty strong language and a large amount of bashing of the click fraud community. What sparked this was (I think) the statement that click fraud was in the high 20%.

Full details can be seen at TechCrunch

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