5 Optimisation Tips to Reduce Click Fraud

Wednesday, December 12th, 2007

The following list shows 5 key tips on how a pay per click campaign can be optimised against click fraud and hopefully improve your ROI.

1) Identify your keyword competitors and bar them access to your ads

Reason - competitor click fraud is done by companies bidding on the same keywords as you. If you know who they are, and stop them at source, they cannot attack you.

2) Geo-target your ads to where most of your conversions originate from and avoid the high risk countries.

Reason - Certain countries are more likely to be the source of click farm attacks directly at your ads or through MFA sites. Only display your ads in countries producing an ROI.

3) If the content network only provides low quality clicks with few conversions dump the content network

Reason - A high amount of click fraud comes from the content network, in fact it is the bastion of publisher click fraud.

4) Timezone target your ads

Reason - In the same way you should only display your ads in locations where there are conversions, only display your ads at times when conversions happen. If it is midnight in your time zone it may be business time for the click farm.

5)The higher the price the higher the risk of click fraud. Using standard PPC optimisation techniques spend your money on specific cheaper keywords rather than expensive (and more at risk of publisher click fraud) keywords.

Reason - Publisher click fraud will target more lucrative keywords. Using cheaper alternatives will act as a deterrent. Caveat, I have had click fraud attacks on 1 cent content network ads, so this does not always work.

Tags: Click Fraud
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