January 1st, 2008

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Google has announced that it is lowering the landing page quality score for a number of differnt types of sites incuding “arbitrage sites”.

An Arbitrage site or a site with the sole intent of displaying ads can be translated into an MFA site.

Whilst MFA sites are not creating click fraud, the dubious practices used on many sites to entice a click are near the edge of the rules. I welcome the move by Google to reduce their quality score. What this means is that Google sets a handicap on the low quality sites in the keyword auction meaning MFA sites will have to pay more to get their clicks.

The announcement was made on the official Adwords blog full details of the anouncement can be seen at

Websites that may merit a low landing page quality score.

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• What is a Made For Adsense (MFA) site?

Tags: made for ads, MFA
Posted in News |

January 1st, 2008

Comments

One Response to “Google Takes A Stand Against MFA”

1. Anon Says:
   January 9th, 2008 at 4:58 pm

   About time to

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January 1st, 2008