Click Fraud Blog
Ask Click Fraud Settlement
January 21st, 2008
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I mentioned in my post It’s Click Fraud Class Action Time Again that Ask.com were the subject of a class action suit over click fraud, it appears that a settlement has been reached and people are queuing up to get their snout in the settlement trough.
A settlement has been reached “out of court”, Ask are planning to give advertising credits to users of Ask/Ask Jeeves if you have they have paid for any advertising after Aug 1 2005.
I can hear the pop of the cork and the chink of champgange flutes in the law firms executive partenr lounge as yet another click fraud class action suit is settled.
If you wish to see details of the settlement or lodge a claim, then visit the settlement site:
This time it is ask.com who is coughing up blood and laying their money before the conquering army in tribute.
I have real mixed feelings about class action suits against PPC companies. Firstly I think they should be brought to task about allowing click fraud to happen. If they had the appropriate filters in place and they worksed 100% of the time, there would be no need for such litigation.
On the flip side, I think class action suits are an invitation to a hog feed. Money is slopped into the trough and the greedy gobble up all they can.
In the end the problem is still there and the company is ever more secret and less transparent about the problem. Click fraud is pushed underground in case future suit are filed.
As a final note, it is my opinion, that the transparency problem we see from the search engines will exist as long as the litiganous nature of US and big corporations exist, I don’t think we will see transparency from the pay per click providers.
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