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My adsense PIN arrived in the post today, and whilst I am not running adsense ads on my blogs at the moment, I appreciate Google’s step to reduce content network click fraud.
Google has put a stop on account payouts until a PIN sent via surface mail is entered to your Adsense account. The letter includes details on how to report PIN numbers sent to an address incorrectly.
Why I think Google has taken this step?
I believe that Google is suffering from a large number of illicit signups for Adsense, and this process ensures that any accounts assigned to a physical address are real.
Any account which does not enter it’s PIN has the payout stopped. I would be very interested to find out if accounts which are not activated have the clicks marked as invalid and refunds given to the advertiser, I doubt it.
The content network is increasingly providing low quality clicks, and this step by Google to remove fraudulent accounts can only be greated with open arms.
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