Click Fraud Blog
Is Google’s Request for Your Data Aimed at Click Fraud
March 10th, 2008
I wrote an article entitled Does Google Have Enough Data to Combat Invalid Clicks on the Click Fraud Network blog. In this post I talk about the fact that Google does not have the all important post click data in it’s fight against click fraud.
In a recent change to my analytics account, Google requested that they share my analytic information within the companies other business areas including Adsense and Adwords. Here is the request:
Google Analytics Data Sharing Settings
In order to improve your experience with Google products, Google Analytics is updating its data sharing policy. You now have the ability to share your Analytics data with other Google services. This will improve integration, enable additional features in Google’s advertising services (including Google Analytics, AdWords and AdSense) and improve your experience with these products.
Press “Accept” to enable data sharing between Google Analytics and other Google services or for additional options, choose “More data sharing options”.
One the the things that I think Google are attempting to do is to collect the all important post click data in order to improve their invalid click filters.
Whilst this may not be 100% effective due to the fact people can disable javascript or a click bots could be in and out of a site before the script load, this will give Google a sample of data to help develop their filters.
This poses a question; why do they need additional data for their almost perfect filters. Google claims that only 0.02% of click fraud clicks get through.
This confirms my feelings that Google does not have all the data to fight click fraud, and that their lack of visibility on the subject hides a bigger problem.
Are you planning to give Google your data, please leave a comment.
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Tags: Click Fraud
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