Comments on: Log Files vs Javascript Code http://www.clickqualityconsultant.com/index.php/2008/05/22/log-files-vs-javascript-code/ Articles and Comments on 'Clicks'. Thu, 09 Sep 2010 10:40:45 +0000 http://wordpress.org/?v=2.5.1 By: Jeremy Chatfield http://www.clickqualityconsultant.com/index.php/2008/05/22/log-files-vs-javascript-code/#comment-94 Jeremy Chatfield Fri, 04 Jul 2008 12:07:58 +0000 http://www.clickqualityconsultant.com/?p=289#comment-94 I've tended to prefer web server log files, mostly because I believe that a business should own the data it uses for management decisions. Third party JS collected data, hosted on someone elses server in a format you can't re-use later seems less useful. More recently, tools like the AVG AntiVirus kit offer prescanning of links in search engine results. This can inflate the hits and reduces the value of web server log files, since they can contain large quantities of "hits" that are essentially generated by a spoofing bot. There's also the question of what this does for advertisers... Interesting blog, BTW. Thanks. I’ve tended to prefer web server log files, mostly because I believe that a business should own the data it uses for management decisions. Third party JS collected data, hosted on someone elses server in a format you can’t re-use later seems less useful.

More recently, tools like the AVG AntiVirus kit offer prescanning of links in search engine results. This can inflate the hits and reduces the value of web server log files, since they can contain large quantities of “hits” that are essentially generated by a spoofing bot. There’s also the question of what this does for advertisers…

Interesting blog, BTW. Thanks.

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