Click Fraud Blog
June 17th, 2008
I would like to show you five good pay per click campaign habits you should adopt to avoid click fraud.
1. Keep an eye on the competition
Do you know who else is competing on your keywords? These are the potential sources of competitor click fraud. Monitor your top ten most expensive keywords and see who is also running ads againt them.
Consider looking up the domain IP range of these companies and adding them to your exclusion lists. If a competitor cannot see your ads, they cannot click on them. NB this only works if they click from their own domain.
2. Monitor the Quality of Content Network Clicks
A large amount of publisher click fraud is generated from the content networks, if you advertise on these networks, monitor the quality of your clicks very closely, choose your partner sites carefully and don’t just accept any site . If you are unhappy with a particular site, add it to your exclusion list.
3. Keep Exclusions Lists and Update them Frequently
Protect your ads by not displaying them to people you suspect may be committing click fraud. To do this create and keep up to date exclusion lists.
There are two types of exclusion lists:
a) Domain Exclusion Lists - These lists stop your ads being displayed on content network sites.
b) IP exclusion List - The list to stop activity from suspicious IP addresses for example if one IP is constantly clicking on your ads.
4. Baseline your campaigns
Do you know what your average click through rate and conversion rate is? If you base line these regularly and have this information to hand, it makes spotting trends caused by click fraud much easier.
5. Submit Refund requests at least once a month
Become a thorn in the side of your ad suppliers, do not accept that their filters are fool-proof. If you suspect click fraud, collect the evidence and submit it at regular intervals (I recommend once a month) and do not take their first stock reply as law. Ask to speak to the manager, present your evidence, get your refund.