Clicking Content Ads in Exchange for A Quality Post

Friday, July 4th, 2008

Here is an ethical dilemma in the click fraud arena, please leave your point of view in the comment field below.

Joe Bloggs is a tech savvy individual who reads many online blogs.

Whilst searching for a technical answer, he is directed to a particular site via a search engine query and finds the exact solution he needs.

He notices that the site is running Adsense ads, and knowing that the website owner will be rewarded if he clicks on the ad, he selects a potentially useful ad from the list displayed.

He clicks on the ads displayed and visits the site, gives a quick review of the product and leaves without making a purchase.

Is this click fraud, or is the advertiser getting their desired action from the site, a click and the attention?

Over to you, let the debate begin. 

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