What is the best method for click fraud detection.
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Log Files vs Javascript Code
22-May-08How to stop click fraud
28-Jan-08If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!This blog is all about the battle against click fraud and other low quality clicks, here are my top posts telling you how to stop click fraud.
They should act as an introduction to the subject of click fraud.
What is [...]
Publisher Click Fraud
27-Jan-08In this post I am bringing together all of the articles I have written about publisher click fraud in one central place.
As additional articles are added, this resource will be updated. Please subscribe to this blog to be notified of updates as they happen.
What Is The Content Network?
Publisher Click Fraud - A Definition
How [...]
What is Google’s Content Bid
15-Jan-08I want to spend a few moments talking about a function in Adwords called content bidding and how it can be useful in the fight against click fraud.
What is it?
If you advertise on Google’s content network, the home of the nefarious publisher click fraudsters, you need to understand content bidding.
A content bid allows an advertiser [...]
Baselining to Protect Your Campaigns
17-Dec-07Over a number of posts I am going to discuss the topic of baselining and how it can help to protect your campaigns from Click Fraud
What is Baselining
wikipedia describes baselining as
Baselining is a method for analyzing computer network performance. The method is marked by comparing current performance to a historical metric, or “baseline”. For example, [...]
How to Spot Publisher Click Fraud
27-Nov-07In a previous post I gave a definition of publisher click fraud. I would like to expand upon this to give details on how to spot publisher click fraud from Google’s Adsense programme.
Capturing the Metrics
Every click from the content network comes complete with some very valuable information which helps catch the fraudster. This [...]
What is a Made For Adsense (MFA) site?
14-Nov-07UPDATE: Since this post was first published in October 2007, a statement from Click Forensics suggests that 60% of traffic from MFA sites is click fraud.
Over 60 percent of traffic from parked domains and made for ad sites was click fraud
Google’s Adsense has created an environment where on-line advertising is a commodity to web [...]
Publisher Click Fraud - A Definition
13-Nov-07In a series of articles, I will discuss a particular branch of click fraud known as publisher click fraud.
In previous posts I have discussed competitor click fraud,where companies or individuals competing against you in the PPC rankings click on your ads in an attempt to deplete your daily budget, and hopefully remove your [...]
Publisher Click Fraud - Video Guide
12-Nov-07In this video post, I present a video guide to understanding publisher click fraud
(Note video opens in a new windows)
View the video>>
How To Stop Competitor Click Fraud
24-Oct-07In the first two part of the series on competitor click fraud I created a definition of competitor click fraud, then went on to discuss how to spot competitor click fraud, now I will talk about how you can stop those pesky competitors clicks.
The most valuable piece of information you will have collected during your [...]