Google Tighten Adsense Ads in an Attempt to Reduce Unintentional Click Fraud

Wednesday, November 14th, 2007

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Google have announced that clicks on syndicated ads in from their Adsense programme have been tightened up.

In the past any part of the advert was clickable, which contributed to unintentional clicks and as a result very low quality clicks.

Full details can be seen on Techcruch

The new standard required users to click on the title or URL within the ad to generate a click through to the website.

In my opinion, tightening up the content network is a very important tasks for Google, at the moment it is estimated by Click Forensics that 28%+ of clicks from the content network are fraudulent. Targeting the clickable area is a very positive step. This will stop website owners building deceivingly crafted MFA sites with CSS that covers the ads and causes clicks ( a topic for a future more indepth post).

Tags: adsense
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