Posts Tagged ‘geo targeting’

Click Fraud - The High Risk Countries

Thursday, October 11th, 2007

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I previous posts I have discussed Geo-Targeting to avoid click post, in this article, I list the high risk coutries where a large majority of clicks fraud attempts originate from.

It makes good pay per click ROI as well as click fraud avoidance sense to restrict access to these counties if you do no sell to cistomers in these regions.

The high risk countries are:

  • China
  • Eygpt
  • Ghana
  • Indonesia
  • Lebanon
  • Macedonia
  • Morocco
  • Nigeria
  • Pakistan
  • Phillipines
  • Romania
  • Somalia
  • Ukraine
  • Vietnam
  • India
  • Russia

If you feel any countries have been missed please leave a comment with details.

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Posted in Features | 2 Comments »

Click Fraud - The High Risk Countries

Thursday, September 13th, 2007

It is a well documented fact that certain countries are more likely to produce click fraud, in a previous post I discussed Geo Targeting to reduce click fraud. This post is a list of the high risk countries, where, if possible, you should block from accessing your pay per click campaigns.

  • Eygpt
  • Ghana
  • Indonesia
  • Lebanon
  • Macedonia
  • Morocco
  • Nigeria
  • Pakistan
  • Romania
  • Somalia
  • Ukraine
  • Vietnam
  • India
  • Russia

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Posted in How To | No Comments »

Time Zone Targeting to Exclude the Click Fraudster

Wednesday, August 29th, 2007

In a previous post I discussed Geo-Targeting to exclude potential click fraud, in this post I expand upon that to add time zone targeting to exclude potential low quality clicks.

If the majority of your potential customers live and work in particular time zone, target your ads to only be shown during key times in that zone.

An example of this would be a UK company selling a B2B service. The best time to target potential customers who will give real value to your campaign is during office hours, Monday to Friday. So in this example, it would be prudent to only run the ads GMT 09:00 - 17:00.

This combats click fraud by presenting as small a time frame as possible to the click farms and click bots. This does not of course exclude manual clicks from competitors in the same time zone.

Over and above click fraud, this method of time targeting also helps to improve the click quality and hopefully your conversion rate.

This method is not a cure for click fraud, but it should (to expand the metaphor) be one of the drugs in your medicine cabinet.

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Geotargeting to Beat the Click Fraudster

Monday, August 20th, 2007

A simple yet effective way to cut down on click fraud is to restrict access to your on-line ads to the countries which commit the most click fraud.

At first this may sound like a poor idea, restricting your potential advertising audience, but as most of the people recruited to pay to click schemes are in low income areas in the developing world, it is unlikely that these countries will supply a large number of your potential customers.

So a quick how to:

Review the analytics of your site, to see where your clicks are coming from.

Review where the majority of your business comes from.

Hey presto match the two together and exclude the countries which are not generating business and are the potential source of click fraud

The Click Fraud Network produce an excellent heat map to graphically shown the largest sources of click fraud originate. This resource can be used as a tool in your geo-targeting.

(heatmap courtesy click fraud network)

Even if you are not a subject of click fraud, reducing access to your ads to countries which are not producing quality click through is a best practice in optimising your campaigns.

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Posted in Features | No Comments »